Archives for Along The Way - Page 3
The first thing you’ll see when you walk into Aviva’s open-concept digital garage in downtown Toronto is a portrait of Steve Jobs. Look closer, and you’ll notice the portrait’s canvas is fused together from hundreds of 3½-inch floppy disks. Beside Jobs hang portraits of other tech innovators. And gathered in the space itself are what Aviva hopes are a group of tech innovators of the future.
As brokers, we often think of insurance policies as our main product. We focus on our markets and what we have to offer customers from our insurer partners. But customer referrals, which are key to organic growth, can provide an insight into what we’re also selling—ourselves.